International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing , Vol 4, No 3/4)
Books / Hardcover
Books › Social Science › Sociology › General
ISBN: 1560247711 / Publisher: Routledge, May 1996
Papers from a December 1993 conference held in Bangkok, Thailand, review research on international joint ventures (IJVs) in East Asia, offering a multicultural perspective and advice for planning, negotiating, and running joint ventures in the region. Themes include developing international corporate strategic alliances; entry mode choice; patterns of IJV development; strategic human resource management in IJVs; and IJVs in China. For business managers, and professionals and researchers in international business. Annotation c. by Book News, Inc., Portland, Or.
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Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia, advances understanding of this geographical region, and points out the future areas of research on IJVs in this area. This latest research, conducted by business school professors in North America, Europe, and the Pacific Asia Region, presents readers with an innovative, multicultural perspective and assists the joint venture manager in planning, negotiating, and running joint ventures in East Asia.Authors in International Joint Ventures in East Asia presented their findings at the Second Conference on Joint Ventures in East Asia, held in Bangkok, Thailand. These researchers present findings of interst to business professionals and educators including:the development of international corporate strategic alliancesentry mode choicea typology, which uses two dimensions to identify four types of IJVs and four patterns of IJV development, as a conceptual framework for analysis and appraisal of IJVs in developing countriesIJVs in China, with an emphasis on the central theme of cross-cultural communication, management, and understandingan integrative framework for strategic human resource management in IJVstechnology transferability of IJVs in ChinaInternational Joint Ventures in East Asia is invaluable reading for businesses, academic researchers of international business, business strategists with an emphasis on the Pacific Rim Region, business managers in charge of Pacific Rim operations, business managers in joint ventures in East Asia, and academic professors and researchers of international business.
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