International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing , Vol 4, No 3/4)

International Joint Ventures in East Asia (Monograph Published Simultaneously As the Journal of Euromarketing , Vol 4, No 3/4)

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BooksSocial ScienceSociologyGeneral

ISBN: 1560247711 / Publisher: Routledge, May 1996

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Papers from a December 1993 conference held in Bangkok, Thailand, review research on international joint ventures (IJVs) in East Asia, offering a multicultural perspective and advice for planning, negotiating, and running joint ventures in the region. Themes include developing international corporate strategic alliances; entry mode choice; patterns of IJV development; strategic human resource management in IJVs; and IJVs in China. For business managers, and professionals and researchers in international business. Annotation c. by Book News, Inc., Portland, Or. Read More
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