Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.How to Make It in the New Music BusinessBuild a grass-roots fan base—and understand the modern fanBook a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable showBecome popular on YouTube, Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didn’t know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.How to Make It in the New Music Business Read Less