Description
Presents detailed advice on how to start and run a business, covering such topics as opportunity analysis, financing, business plans, marketing, distribution, human resources, and social responsibility.
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<div><p>A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.</p></div>
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