Strategies for Competitive Success (Wiley Series in Management)
Books / Paperback
Books › Business & Economics › Strategic Planning
ISBN: 0471816566 / Publisher: Wiley, January 1986
A guidebook providing detailed descriptions of eight strategies described that most firms can apply...
Read More
A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.
Read Less