Scholar and communications professor, Hetsroni and his expert international contributors present the results of their analyses of advertising in a global context. Fourteen chapters are divided into three parts: views, times, and places; demography; and gender. Chapters one through seven include philosophical musings on reality and advertising; the role of translation in ads; the reflection of economic fluctuations in advertising; a study of space in ads from two cultures; Christianity's, Islam's, and Judaism's take on advertising; a study of Arab and western images in Middle East satellite television advertising; and a review of nostalgia in ads. Chapters eight through 10 include the representation of older people; the depiction of social life; and the celebrity effect in Korean and Japanese ads. Chapters 11 through 14 focus on gender representation; a review of sexuality in ads; sex and violence and public opinion; and fashion in advertising. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com) Read Less