Description
The bulk of this work consists of an economic evaluation of nine Internet business segments, including Powerware, Brandware, and Lossware businesses. After defining the segments business consultant Cohan analyzes their markets and profit potentials, presents case studies, and describes the implications for managers. Finally, he applies the lessons to non-Internet businesses' decisions to sell on the Web. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors and managers in Internet business must examine to ensure future success.For excerpts and more detailed information on Net Profit, click here.
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