The Media of Mass Communication
Books / Paperback
Books › Language Arts & Disciplines › Communication Studies
ISBN: 0205632548 / Publisher: Pearson, February 2009
Designed to provide extra support, the Study Edition of Vivian’sMedia of Mass Communication 9/e offe...
Read More
Designed to provide extra support, the Study Edition of Vivian’sMedia of Mass Communication 9/e offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool. Additional content from contemporary media occurrences have also been update through the MyCommunicationLab for Mass Communication to help you stay as up-to-date as possible in the field.Rich with contemporary issues and trends including visual storytelling, Vivian’sThe Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages readers with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.
Read Less