Marketing on the Internet: Multimedia Strategies for the World Wide Web
A useful guide for understanding and using the vast and varied marketing capabilities of the Interne...
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A useful guide for understanding and using the vast and varied marketing capabilities of the Internet's World Wide Web. Using numberous examples, the authors illustrate key points and offer additional resources for marketing information. Non-technical, but useful. A nice introduction to the medium. Annotation copyright Book News, Inc. Portland, Or.
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