Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGO's to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help to ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.C.B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin, and Everett W. Lord Distinguished Faculty Scholar and Professor of Marketing at Boston University.David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley. Read Less