Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening.
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In addition to the usual advice about writing the all important business plan, this guide points out issues specific to the difficult process of opening a restaurant and suggests web sites for finding data and other information on the food industry. The feasibility study, marketing plan, operating budget, balance sheet, and business concept are covered. The CD-ROM contains a sample business plan. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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