Description
Stresses the importance of knowing one's audience and what one is selling, and discusses graphic design, formats, editing, proofreading, and solving special copywriting problems
Read More
Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural writers," Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, persuasive press release, and more.Filled with practical advice, invaluable examples from other business owners, and a resource list that readers can consult to learn more, Persuading on Paper a must-have for anyone who wants to attract more clients or customers.
Read Less