Description
The go-to book for franchise information,now in its sixth editionThis proven, popular reference has been completelyupdated to better guide you through thecurrent franchise environment. Real-life examples ofboth service- and product-oriented franchises anduseful checklists prevent mistakes and save time andmoney. Contact information for state and federal franchisingregulatory agencies and a listing of useful publicationsguide you to the resources youneed. Robert Smith, founder of Granite Transformations,describes how he successfully opened franchisesnationwide based on guidelines in previous editions
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Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it—and save time and money in the process. Franchise expert Erwin J. Keup shares his nearly 40 years of franchise experience and reveals what to expect and how to avoid costly mistakes. You’ll learn to: • Determine if running a franchise is right for you • Evaluate the advantages and disadvantages of franchising • Understand the legal terms and documents associated with franchising • Navigate the offering circular and identify what items it should contain • Decide whether you should buy a franchise or start a business from scratch • Select the best method for expanding your existing business • Determine the optimum time to franchise your business This book includes actual franchise documents: • Two sample Uniform Franchise Offering Circulars • Two sample franchise agreements • Franchise application form • Site evaluation form • Operational manual outline Plus, this guide is packed with checklists to help you: • Investigate franchisors • Interview existing franchisees • Assess your suitability for running a franchise • Prepare the required information before purchasing a franchise
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