The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Books / Paperback

BooksPsychologySocial Psychology

BooksSocial ScienceSociologyGeneral

ISBN: 0316346624 / Publisher: Back Bay Books, January 2002

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Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing. Read More
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Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

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