Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 1576600998 / Publisher: Bloomberg Press, February 2003
A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.
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Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, the authors (both of RLM Public Relations) offer advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the business's relationship with the press, with discussion of fashioning a news "hook," providing news "content," and dealing with Internet news. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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