Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments
The pace of change is speeding up: we get cash in seconds from ATMs, we watch wars unfold instantaneously on television. Almost all technology today compresses to zero the time we need to acquire information, to make decisions, to deploy resources and innovate. What does all this change mean to managers who want to lead their organizations successfully in the real time world? Speed - in terms of strategic thinking. Management must be prepared for the eventuality of anything - anytime, anywhere, and in-your-face. To compete in a real time world, says McKenna, managers must create a sensing organization that constantly monitors, feeds, queries, verifies, adjusts, tries, and initiates.