Description
A handbook on the preparation and submission of a business proposal by any technical/entrepreneurial firm offering products, processes, projects, or services on a small or large scale. Among the topics are short cycle-bidding by governments, straight-line control in proposal preparation, and identifying and tracking fund sources. The second edition (first in 1984) has deeper coverage in some areas, broader in others, and includes a description of the "graphic representation of work" process. Annotation copyright Book News, Inc. Portland, Or.
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This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.
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