The Generation of Trust: Aei Press
Books / Paperback
Books › History › Military › United States
ISBN: 0844741884 / Publisher: Aei Press, January 2002
A penetrating look at why today's generation looks up to the military more than its Baby Boomer parents ever did.
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King (public policy, Harvard U.) and Karabell (a writer in New York City) describe in general terms the reasons the US military has been able to create and maintain a positive public image in the last 30 years. They cite advertising, professionalism, and performance as the main factors affecting public opinion. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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