Description
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, providing coverage of such topics as the importance of a good narrative, the cultural influence of sales and role of sales as social discourse. By the author of the best-selling Ahead of the Curve. 50,000 first printing.
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From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we doThe first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
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