The Shopping Bags: Tips, Tricks, and Inside Information to Make You a Savvy Shopper
Books / Paperback
Books › Business & Economics › Consumer Behavior
ISBN: 0451218582 / Publisher: NAL Trade, August 2006
A lighthearted guide inspired by the popular Fine Living Channel series on how to be an informed consumer at the mall, the grocery store, and other retail locations reveals the difference between designer and generic products, identifies marketing and quality terms that may not be regulated, and features a host of entertaining sidebars. Reprint. 35,000 first printing.
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Consumer experts Anna Wallner and Kristina Matisic feel the pain of ripped-off shoppers. Hosts of the award-winning TV show The Shopping Bags, they've tested hundreds of products to teach consumers how to shop smart-at the mall, the grocery store, or the electronics superstore. They've even gone rock climbing to prove that expensive nail polish chips just as easily as the cheaper brand. Now, with their own zany flair, "The Shopping Bags" put their smart shopping tools at consumers' fingertips in their debut book, including: - The ten shopping commandments - How to spot deceptive sales tricks - Profiles of common purchases, from lipsticks to lawnmowers, lightbulbs to lingerie - What to ask before buying a product Filled with celebrity tips from the likes of Martha Stewart and Diane von Furstenberg, this hip, handy guide will make sure consumers never feel ripped off again.
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