Essentials of Marketing (Irwin Series in Marketing) By Perreault, William D. and McCarthy, E. Jerome Books / Hardcover Books ISBN: 0256093237 / Publisher: Richard d Irwin, May 1991 Price Starting at $4.99 Free Shipping Send to a friend Add to Wishlist Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button. Used - Good Good condition. Highlighting inside. 5TH Edition. $4.99 1 in Stock at Warehouse Quantity Add Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store. Reviews Goodreads reviews for Essentials of Marketing (Irwin Series in Marketing)