Description
Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
Read More
Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel present readers with the ninth edition of their comprehensive textbook guide to the underlying principles, chief activities, and best practices in contemporary product and service marketing in a variety of traditional and digital contexts. The authors have organized the twenty-one chapters that make up the main body of their text in six parts devoted to the world of marketing, analyzing market opportunities, product decisions, distribution decisions, promotion and communication strategies, and pricing decisions. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Read Less