Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
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Books › Business & Economics › Management
ISBN: 088730995X / Publisher: Harper Business, May 2000
Presenting the "rules for revolutionaries," the Forbes columnist and author of How to Drive Your Competition Crazy gives entrepreneurs, engineers, product managers, inventors, and small-business owners the tools they need to successfully market products and services. Reprint.
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<p>Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.</p><p>Create Like a God</p><p>Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.</p><p>Command Like a King</p><p>Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).</p><p>Work Like a Slave</p><p>Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.</p><p>Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.</p>
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