AMA Handbook For Managing Business To Business Marketing Communications
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0844235954 / Publisher: McGraw-Hill, April 1997
The American Marketing Association's advice to marketing professionals on establishing a marketing c...
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The American Marketing Association's advice to marketing professionals on establishing a marketing communications program and convincing others in the company to buy into it. Bypasses details of production, theory, and scholarly research to focus on the day-to-day practical aspects. Annotation c. by Book News, Inc., Portland, Or.
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