Description
Provides a blueprint and techniques for combining democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action on the part of small to large public and private corporations lobbying to influence the outcome of debates on public issues affecting their organizations. Includes case studies, and a section on dealing with situations that appear out of control. For public relations professionals. Annotation copyright Book News, Inc. Portland, Or.
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Now, armed with the inside knowledge and tactics of The New Corporate Activism, you'll be prepared to navigate the tricky terrain of public policy making. Written by two widely respected professionals - with over 60 years of expertise between themthis book provides a blueprint for how to marry democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action.Spanning a range of up-to-the-minute issues and time-tested techniques that are relevant to everyone...whether you're part of a Fortune 500 company, a smaller firm, a public agency, or a nonprofit organization...The New Corporate Activism features a special focus on the unique challenges of developing global markets and effecting changes in legislation overseas.
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