Description
For new public affairs officers in the Marines and other military public affairs officers, Oliver (public affairs leadership, Defense Information School), who served as a Marines public affairs officer in Operations Iraqi Freedom and Desert Storm, explains how to promote programs using successful principles utilized by the Marines, by focusing on the distribution of a strong message internally, externally, and in the community. He details how to use speeches, the news media, newsletters, parades, photos, and websites for promotion, as well as tips on the role of the public affairs officer and other information. Appendices include seven articles from Proceedings, a magazine published by the US Naval Institute. There is no bibliography. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers, and websites. He includes tips on public speaking, handling interviews, and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.
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