Description
First described by the author in a 2003 book of the same name, "Open Innovation" is a business paradigm in which firms import external ideas for use in their own businesses and also allow their un-utilized ideas to be used by others. In this text, Chesbrough provides a diagnostic instrument for assessing a company's current business model and suggests ways of overcoming barriers to creating a more open model. Particular attention is paid to issues relating to the management and protection of intellectual property. Chesbrough is Executive Director of the Center for Open Innovation at the U. of California at Berkeley. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open' model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.In addition, Chesbrough introduces a new set of players—“innovation intermediaries'—who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.
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