Description
For Westerners conducting business with Indians and Indians trying to figure out the West, this is an indispensable book.
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India looms as the next big opportunity for Western business, and Storti, a cross-culture communication trainer and consultant, offers advice on how to negotiate the cultural paths to the fattest profits. His topics include the extended family, the "yes" head gesture, superiors and subordinates, taking initiative, meetings, gender, and caste. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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