The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls
Books / Hardcover
Books › Business & Economics › Economic History
ISBN: 0896584542 / Publisher: Voyageur Press, October 2002
A compendium of America's favorite soft drink, this is an entertaining account of the product that helped define the term "pop culture."
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Pop culture authors Gyvel Young-Witzel and Michael Karl Witzel provide text and artwork (vintage photographs, calendars and collectables) to recount the history of the company, covering the development of Coke's flavor, the struggle to control the formula, legal battles, the introduction of vending machines, and the increased demand spurred by baby boomers. Illustrated in color and b&w. Oversize: 9.5x12.25
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