When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. <br> A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. <br> In <i>The Rebel Rules,</i> Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators. <br> <b><i>The Rebel Rules</i> will show you how to:</b><br> <ul type="CIRCLE"> <li>Tap into your natural talents and focus on what you can control <br> <li>Build a fanatical customer base and create great buzz<br> <li>Engage employees and encourage them to break the rules<br> <li>Kick butt in business and still have a life<br> </li></li></li></li></ul> <br> With exercises and activities that will develop these and other business skills, <i>The Rebel Rules</i> will transform the way you approach your career. Read Less