Description
The author focuses attention on the $48 billion tobacco industry, tracing its remarkable success as a cash crop and modern superbusiness, even in the face of public health concerns about their products.
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Cigarettes chronicles the controversies of a 350 billion dollar industry, telling the fast-paced business story of cigarettes—from seed to smoke—that surprises as it entertains. In a book Publishers Weekly calls “an absorbing and informative history of cigarettes,” Parker-Pope provides “up-to-date coverage of the recent tobacco industry litigation [that] is not only concise and accessible, but illuminating.” The author, who follows the tobacco industry for the Wall Street Journal, offers a unique spin on a much-covered topic, examining the commercial aspect of an industry that became the biggest business success story of the twentieth century.
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