Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Books / Hardcover

BooksBusiness & EconomicsStrategic Planning

BooksBusiness & EconomicsManagement

ISBN: 1591396859 / Publisher: Harvard Business Review Press, February 2009

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Description

Authors McGrath (management, Columbia Business School) and MacMillan (entrepreneurship and innovation, Wharton School, U. of Pennsylvania) provide a guide for businesses intent on strategically managing growth. The authors explain how to identify and prioritize opportunities, how to best execute specific initiatives, test project assumptions, and establish an organizational culture that encourages disciplined experimentation and learning--as opposed to meeting unrealistic goals. The tools discussed are supported by real-world examples from successful small companies to the global giants. ^^^^ Annotation ©2009 Book News, Inc., Portland, OR (booknews.com) Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$12.65

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