Public Relations Made Easy
Books / Paperback
Books › Business & Economics › Small Business
ISBN: 1599180782 / Publisher: Entrepreneur Press, March 2007
The Secrets to Snagging Media AttentionAward-winning journalist Roscoe Barnes III pulls back the cur...
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The Secrets to Snagging Media AttentionAward-winning journalist Roscoe Barnes III pulls back the curtain to reveal what it takes to grab the attention of the news media. In his 20-year career, Barnes has reviewed thousands of press releases and conducted even more interviews. He draws on this expert knowledge to show you how to woo the press and stir up interest in your business and its products or services.Barnes reveals:The 10 most common mistakes in publicity campaigns11 tips for crafting a unique sales message5 simple steps to writing the ultimate press release8 proven ways to talk your way into the limelight 20 essential tools for launching an effective publicity campaignAnd more!Forget hiring an expensive PR firm-learn how to generate thousands of dollars of free publicity on your own!
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