Description
A guide to writing promotional materials for high-tech products and services. Covers writing brochures, direct mail packages, press releases, and sales guides, using electronic media such as CD-ROM brochures and online advertising, and adapting materials for the international marketplace. Includes a copywriting checklist and a glossary. Annotation copyright Book News, Inc. Portland, Or.
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A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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