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The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals...
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The Authentic Brand: How Today's Top Entrepreneurs Connect With Customers, by Chris Rosica, reveals insights from 12 highly successful and prominent entrepreneurs who founded and grew their companies from small businesses into iconic brands. The book contains lessons and formulas that can apply to businesses of any size or industry, including effective leadership traits and beliefs. Ben & Jerry, Bobbi Brown, David Neeleman, Jet Blue; David Oreck; Gary Hirshberg, Stonyfield Farm; Jeff Taylor, Monster.com; Jerry Baldwin, Starbucks; Jim Koch, Samuel Adams Beer; Kate and Andy Spade; Roxanne Quimby, Burt's Bees; and Wally "Famous" Amos. How they shaped their brand identity, differentiated from the competition, gave back a portion of their success to causes, and created brand consistency are some of the subjects explored.
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