Description
Explains how to generate book sales to libraries and book clubs, suggests ways to take advantage of the Internet and cable shopping networks, and looks at successful marketing efforts
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A guide for authors and publishers who want to catapult a new book to stardom or inject fresh life into existing titles, revealing secrets about dozens of alternative venues beyond bookstores. Material spiced with humor and real-life stories tells how to obtain early endorsements to create a buzz about a book, get books into catalogs, generate free publicity, and develop strategic alliances with non-bookstore partners. A special section at the end of each chapter gives advice on Internet links and Web sites. Includes appendices listing newswire services, bookstore contacts, major catalogs, and home shopping networks. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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