Description
Consultant Wilson, whose specialization includes fundraising techniques, advocates a people-centered approach that takes the realities of modern life into consideration. Step by step, he shows how to work with donors and potential donors by identifying them, introducing them to the program, listening to their interests, informing them of options, involving them, and investing in them as they invest in the program. His ideas, built on decades of experience, include strategic planning (including assessing people's needs on both sides of the check), remaining centered on people, getting program volunteers involved with fundraising, respecting donor values, making your case memorable, getting to the tipping point, and following up with recognition after winning the gift. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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