Presents the author's account of how he started the highly successful adventure travel company G Adventures, and shares his management insights into how a company can be socially responsible, hip, and profitable at the same time.
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Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.
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