Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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Mark, head editor of Campaigns & Elections magazine in the US capital, traces the history and evolution of negative campaigning tactics--candidates attacking an opponent rather than advocating their own attributes or policies--primarily from the beginning of the television age in politics, in 1952, to the present. He does not consider what are called dirty tricks--spreading outright lies and other illegal activities. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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