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Addressing the need for effective communication in resolving public health problems, this collection...
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Addressing the need for effective communication in resolving public health problems, this collection teaches a range of techniques for various situations, such as emergency preparedness, social marketing, and education-entertainment. The papers apply these techniques to an array of relevant issues, including reproductive health, HIV/AIDS, infectious diseases and bio-terrorism. Each chapter begins with a list of questions on the topic under discussion. Case studies and informational sidebars are interspersed throughout the text. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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