Description
The fourth edition of this comprehensive undergraduate textbook on sports management is fully revised and updated with new and expanded case studies as well as expanded treatment of timely subjects such as the expanding role of women in sports management and policy issues surrounding recent doping scandals. The volume is divided into six sections covering fundamentals of sports management, the amateur sports industry, professional sports management, supporting industry segments, lifestyle sports and career preparation, and chapters address such topics as management, marketing and financial principles in sport, high school and youth sports, facilities and event management, sports broadcasting and recreational sport programs. The volume includes illustrations, tables, sidebars and case studies as well as chapter summaries. Access to additional online instructor resources is provided. Contributors include academics in a variety of fields including recreation and business from the University of Massachusetts, Amherst and several other institutions. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment of the sport industry, from high school to the international arena.The Fourth Edition has undergone substantial content updates, including discussion of new developments and manag3rial approaches happening in the sport world, and new chapters on club management and new media in sport.This best-selling text provides a comprehensive, current overview of the sport management field and introduces students to various segments of the industry, supplying them with the knowledge they need to successfully pursue a career in sports.New To The Fourth Edition-Discussion of professionalism in electronic correspondence (text, e-mail)-The impact of social networking on sport management-Social responsibility in sport management-Advances in television technology (HDTV, 3D TV) and how they have influenced the sport industry-Agents, gambling, and amateurism-Online sponsorshipsùbanner ads, pop-ups, and company links-International sport-Sport and new media-Discussion on how sporting goods and licensed products impact sports organizations-Club management-Additional case studies including Is the NFL Conduct Policy Working?; The Outsourcing of College Ticket Sales Operations; and Introducing... The FedEx, I mean, the Discover Orange Bowl!
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