Acquire the tools you need to become a market-driven organizationWith the increase in competition fo...
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Acquire the tools you need to become a market-driven organizationWith the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff's Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self-assessment guides, and also includes a customizable CD-ROM that contains all forms and materials within the book. Among other skills, readers will learn:* How to become a market-driven organization* How to develop a high-traffic Web site and take full advantage of online resources* How to attract and retain quality staff* How to turn your customers into your best referral networkCommunications directors, marketing managers, and not-for-profit executives will find the Workbook to be an indispensable guide.
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