The Successful Marketing Plan : A Disciplined and Comprehensive Approach
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0071395210 / Publisher: McGraw Hill, May 2003
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated m...
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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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