Description
Social activism and philanthropy have evolved in the age of the Internet, and this book outlines some of the most effective ways for younger generations to promote causes in a new "wired" environment. Watson, a well-known author and blogger, uses cases studies to show how peer-to-peer philanthropy has gained momentum through social networking on Facebook and MySpace, and how websites such as Change.org and DonorsChoose have succeeded at raising money for charities, increasing awareness about social causes and even getting political candidates elected. The author also explains how a "net-native" population can change the interface between corporations and consumers through organizing donors and volunteers. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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Now in paperback, an eye-opening guide to the massive societal impact of online social networksFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networksReveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causesFrom Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
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