Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
Books / Paperback
Books › Business & Economics › Customer Relations
ISBN: 0873894057 / Publisher: Asq Pr, June 1997
Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues...
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Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement (CSM). CSM entails gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives. Includes a CSM bibliography, sample questionnaire, and statistical tables. Annotation c. by Book News, Inc., Portland, Or.
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