Description
A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
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The third edition of this handbook for writing business plans is aimed at managers and executives of small-to-medium sized businesses who need a precise and streamlined reference for analyzing sales forecasts, estimating operating expenses and learning new methods for attracting investors. DeThomas (finance, Valdosta College) and Derammelaere, who owns a career counseling firm, provide the basic standards for business and investing presentations such as executive summaries, financing proposals, business descriptions and operating plans. The authors also provide troubleshooting guides for dealing with daily obstacles based upon real world examples. This new edition contains an updated list of industry and market resources as well as additional examples of prepared business plan components. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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