If you want to keep your organization on the cutting edge of change in today's rapidly evolving new age of information and technology, then you'll need to make your organization totally innovative, rather than restricting innovation to R&D. In this practical and provocative book you'll be shown how to do it, and in so doing, to seize competitive advantage in everything from product development to new markets to breakthroughs in technology and communications.Based on the authors' proprietary organizational innovation model - a proven, comprehensive action plan for creating a totally innovative organization that's market driven and responsive to changing conditions - Innovate! gives you the practical tools you need to bring about dramatic, far-reaching changes in your products, processes, procedures, and personnel. Read Less