The founder of the Body Shop urges consumers to take charge and realize their power by arming themselves with the information they need to make globally sound purchasing decisions.
In this guide to activism for ordinary citizens, Roddick describes how people can make a positive difference in the world through lobbying, making conscious consumer choices and investing ethically. Contributions from other activists discuss such topics as sweatshops, the WTO protests in Seattle, and local self reliance. The volume is illustrated throughout with color photographs depicting the results of globalization. Roddick is the founder of the Body Shop stores, which sell ecologically-friendly bath and beauty products. Annotation c. Book News, Inc., Portland, OR (booknews.com)