Managing Marketing Linkages: Text, Cases, and Readings
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 013234923X / Publisher: Prentice Hall, October 1995
Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marke...
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Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.
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