Description
Daft (management, Vanderbilt U.) and Marcic (Columbia U.) present students with a textbook on traditional management skills and new competencies needed to deal with management and entrepreneurial issues in small to mid-size companies and larger global enterprises. They cover the functions of planning, organizing, leading, and controlling. New to this edition are chapter-opening new manager self-tests, concept review lists, and group and individual exercises (some revised). It has been revised to present solutions to problems affecting today's organizations in the context of the recession, new technologies, globalization, social media, and other changes. It integrates recent concepts, research, and the application of management ideas in organizations. Other changes include expanded and updated discussion of systems thinking, employee engagement, nonverbal communication, the quantitative approach and its application, current issues related to the environment and corporate culture, strategy execution, biases that can cloud judgment, the strategic role of human resource management in building human capital, followership, transformational leadership, using incentives, job design for motivation, and task versus relationship leadership. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates today's readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills with engaging examples and numerous skill-building and application exercises in every chapter. Using a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. With the book's complete ancillary package, UNDERSTANDING MANAGEMENT, 8E provides everything needed to prepare future managers to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW.
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