This volume presents previously-published articles from the Boston Consulting Group's Opportunities...
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This volume presents previously-published articles from the Boston Consulting Group's Opportunities for Action in Consumer Markets series. A sampling of topics includes the power of direct store delivery, systematic value creation in retail, marketing, customer retention, managing brands for value, on-line retailing, global markets, and achieving domain expertise. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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